Second Cup bringing ready-to-drink latte to Quebec grocery shelves
Driven by its ambition to expand its portfolio and inspired by the surging popularity of canned coffee in North America, Second Cup has partnered with Labatt Breweries of Canada and Station Agro-Biotech to introduce a locally made premium line of canned ready-to-drink lattes.
Offered in three flavours, Latte, Mocha, and Salted Caramel, these products can now be found at participating retailers across Québec.
The success of this launch stems from the unique strengths each partner brings to the table. Agro-Biotech is a Quebec company specializing in the development, manufacturing, and marketing of innovative alcoholic and non-alcoholic beverages. Second Cup, part of the Foodtastic group, contributes its coffee expertise along with its strong brand recognition.
READ: Labatt expands its portfolio of non-alcoholic products
Labatt Breweries of Canada is leveraging its distribution network and innovative digital platform to ensure these products reach consumers on a large scale.
“We’re excited to launch these new cold brew lattes in collaboration with Station AgroBiotech and Second Cup. This product comes at a pivotal moment, as ready-to-drink coffee continues to win over more and more consumers. With our distribution network and BEES platform, we’re proud to make a product that reflects local expertise available across Quebec,” says Marc-Olivier Bourgeois, vice-president Quebec, Labatt Breweries of Canada.
“At Second Cup, our promise is simple: to offer premium-quality coffee. With this new product line, we’re bringing our expertise into a convenient, indulgent format that will be part of Quebecers’ everyday lives,” adds Francis Turcotte, senior vice-president, business development, Foodtastic Group.
