The secret life of label readers

The cues shoppers look for on product packaging may surprise you
5/15/2013

Food labels are small but the messages they convey must be mighty. Otherwise products don't stand a chance of being put in carts.

So what do shoppers look for when they pause in the aisles to glance at a product? The May issue of Food Technology magazine has some answers:

• Eight in 10 consumers look for fresh cues on the label and they believe products with such descriptors are tastier.

• The most popular part of a food package is the expiration date. It’s read by 75% of shoppers.

• Consumers prefer labels that suggest the item offers balanced health benefits, rather than labels that suggest the food is “light” or otherwise missing something related to taste.

Read more here.

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