Shopify says merchant sales set Black Friday record at US$3.36 billion
Top product categories were apparel and accessories, followed by health and beauty, and home and garden
Shopify Inc. said sales by merchants on its system set a new record for Black Friday as they rose 17% compared with a year ago.
The e-commerce company said merchant sales from the start of Black Friday in New Zealand through to the end of the period in California totalled US$3.36 billion.
At its peak, merchants saw a total of US$3.5 million in sales per minute.
The company said top product categories were apparel and accessories, followed by health and beauty, and home and garden.
Top selling countries and cities where shoppers made purchases from were the United States, United Kingdom and Canada.
Shopify provides e-commerce tools for businesses in more than 175 countries.
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