Shoppers, Always team up with Manitoba government to distribute period products

Who: Shoppers Drug Mart

What: The retailer has partnered with the Manitoba government and P&G-owned Always to make period products more accessible to students and adults across the province.

Over the next three years, Shoppers Drug Mart will donate nearly 10 million period products and 900 product dispensers to the province’s school divisions, independent schools and social service agencies.  

In total, the partnership will distribute 3.3 million period products. 

"Inequitable access to period products, particularly for students, can lead to missed opportunities – school, work, and other activities – and creates barriers to success," said Jeff Leger, president, Shoppers Drug Mart, in a release. "This donation will provide students in Manitoba with free access to period products, helping to more fully unlock their potential. We are proud to be a part of this initiative, and grateful to our stores, to Procter & Gamble, and to our customers for their support."

Since the launch of Always’s #EndPeriodPoverty campaign in 2018, the company has donated more than 10 million period products to Canadian schools. 

"With over 200 million pads donated to young people around the world in the past 10 years, Always is committed to help end the systemic issue of period poverty here and across the globe," said Liz Dubejsky, brand director, Always Canada, in a statement. 

The partnership with the Manitoba government is part of a long-term commitment by Shoppers through its Love You by Shoppers Drug Mart  initiative.