Loblaw Companies-owned Shoppers Drug Mart is launching 40 new Quo Beauty products this month with sustainable packaging.
The products use recycled plastics, more mono-materials and reduced plastic packaging.
Quo Beauty is working to meet the Golden Design Rules with its packaging, with the goal of having all plastic packaging recyclable or reusable by 2025.
"We know the beauty industry contributes to the plastics problem in Canada and we're leading the way with implementing solutions." said Kelly Jessop, senior vice president, merchandising, Shoppers Drug Mart, in a statement. "It's not always easy to address some of the challenges the industry faces, but our team is committed. It's important to the planet, our customers and our company."