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Shoppers' online tool helps consumers decipher world of vitamins

Shoppers Drug Mart's Life Brand Vitamin Finder gives consumers a wealth of information at their fingertips

Shoppers Drug Mart launched the Life Brand Vitamin Finder, a new online tool that provides information to consumers on the growing range of vitamins, minerals, supplements and natural health products that are available at the retailer's outlets. The drugstore chain is offering this new tool as it expands its Life Brand with the launch of Life Brand vitamins and supplements. Consumers can go to the The Vitamin Finder at and search for information about vitamins and other supplements including benefits, ingredients, contraindications and dosage. It can also be used to find products that support specific health concerns or conditions, such as arthritis, diabetes, and suggest complementary products. "When combined with the expertise of highly trained pharmacists at more than 1,200 Shoppers Drug Mart and Pharmaprix stores across Canada, this is truly a 360 approach to meeting the needs of Canadian consumers," said Chong Bang, senior VP of merchandising, Shoppers Drug Mart.

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