Slurpees and suds: 7-Eleven expands beverage alcohol program in Alberta
7-Eleven Canada is building its beverage alcohol program in Alberta with an adult-friendly celebration.
7-Eleven Canada is hosting grand opening events at seven newly licensed restaurants on December 9th: From 3:30 p.m. to 7:30 p.m. where of-age guests are invited to enjoy samples of 7-Eleven's Crispy Classic Chicken wings and pizza, as well as Alberta craft beers. Plus visitors can enter to win a gift basket filled with goodies.
The company announced that it now has seven locations in Alberta which have expanded their restaurants into licensed sites with remodelled dine-in seating areas. These stores are now serving chilled beer, wine, seltzers or coolers for dining in, ordering takeout or delivery. All staff who handle alcohol at these sites are ProServe trained.
An Edmonton pilot location at 14110 127 St., which is also home to a Petro-Canada gas station, was licensed a year ago and 7-Eleven said in a statement it "has been well received by local patrons."
In early November, 7-Eleven announced it was adding dine-in sections and beverage alcohol to three more locations. Now the convenience giant has seven participating licensed restaurants:
- 8210 - 160 Avenue, Edmonton
- 6975 Ellerslie Rd., SW, Edmonton
- 1704 Millwoods Rd South, Edmonton
- 14110 - 127 Street, Edmonton
- 4602 - 50th Avenue, Rocky Mountain (dine-in and takeout only; no delivery)
- 101 West Haven Blvd., Leduc
- 10002 Franklin Avenue, Fort McMurray
"This is another way 7-Eleven Canada continues to innovate and provide our customers with even more convenient ways to shop, snack and now, dine-in. We're excited to open and welcome customers into more licensed restaurants in Alberta," says Marc Goodman, VP & GM of 7-Eleven Canada. "Our customers have been huge fans of our first location and the feedback has been overwhelmingly positive. We can't wait for more of our Alberta customers to experience our new licensed restaurant formats."
This article first appeared on Convenience Store News Canada
