Sobeys debuts new look in Winnipeg

With its new look store that debuted in Winnipeg's Sage Creek neighborhood Oct. 25, Sobeys' on a mission to enhance food discovery, and make it easy for consumers to eat well and healthier, too.

The 40,000-sq.-ft. store located in South East Winnipeg, features a new market feel layout that enhances food discovery by offering consumers more ways to learn about food in each department.  The grocer actively provides customers with the tools, tips and recipes they need – in store and online – to prepare healthy, great-tasting and affordable meals at home.

For example, extensive signage in the produce department denotes what's local, in season and freshness is stressed.

And to help consumers cook with and enjoy quality ingredients, there are "Sobeys Better Ingredients" sections in the grocery department where they'll find a range of premium quality oils, pastas, imported chocolates, teas and other ingredients.

Some of the signature fresh product programs in-store include tomatoes grouped by sweetness, making it easy for customers to make choices that are right for them; guaranteed-ripe avocados and potatoes displayed by their recommended usage, be it baked or mashed.

"Sobeys Sage Creek is the first in a series of new stores we are launching across the country, and we expect it to become the destination for better food for Winnipegers,” said Sam Bartucci, general manager for Sobeys West.

The new look comes following the announcement in the fall that the grocer partnered with U.K. food advocate-chef Jamie Oliver.

READ: Sobeys unveils its new brand positioning with Jamie Oliver

Key to the chain's philosophy is the focus on "helping Canadians enjoy fresh and tasty food, shop for healthy and wholesome products, make sustainable choices, and save money and time."

One of the key features in the store is The Sobeys Kitchen. There's fresh-baked gourmet pizza, a carvery station, hot soup, signature sandwiches and large sushi selection for convenient, and better meal and snack solutions for time-pressed consumers.

VIEW: Gallery of new Sage Creek Sobeys store

Another new addition to the store is the Natural Source section that appeals to customers seeking out better choices. The area features green signage and houses organics, gluten-free products and foods with minimally processed natural ingredients.

Personalized service is a priority within departments such as cheese where Sobeys cheese ambassadors are on hand to share their passion for cheese while the in-store coffee roasting boutique offers a variety of quality choices.

Sobeys is also the first Canadian retailer to sell beef, pork and poultry that meets Certified Humane standards.