Sobeys, FCL take home Excellence in Retailing Awards


Its support of The Special Olympics Canada 2018 Summer Games earned Sobeys an award from the Retail Council of Canada, presented Tuesday night during a ceremony in Toronto.

The Philanthropic Leadership honour was part of the RCC’s Excellence in Retailing Awards handed out as pat of the organization's two-day Store Conference. (Sobeys tied for first place in the Philanthropic Leadership category with Lowe's Canada.)

The awards were handed out in 11 different categories including e-commerce, in-store experience, merchandising and mobile.

As co-sponsor of the 2018 Summer Games--which were held not far from the company's head office in Stellarton, Nova Scotia--Sobeys provided financial support in addition to healthy snacks and meal to athletes, coaches and volunteers.

Federated Co-operatives Limited (FCL) received accolades in the Retail Marketing category for its "Made By Us" advertising campaign, which features its private-label products and the partnerships with small Canadian producers and manufacturers behind them.

The "Made By Us" campaign platform was introduced in 2017 across television and social media. Products featured in the initial five-week campaign saw major sales lifts, according to FCL.


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