Sobeys’ Better Food for All campaign has produced a lot of content to help shoppers enjoy fresh and tasty meals. But the retailer's latest food challenge reward may be the most helpful yet: a cooking lesson with Jamie Oliver.
Sobeys is asking Canadians to share photos via Twitter or Facebook of their favourite summer side dishes using the hashtag #BetterFoodForAll.
From now until Aug. 14, Canadians who post a photo and a brief description of what makes their summer side better will be entered into a contest, where one person will win a trip for two to Toronto to attend a cooking class hosted by Oliver.
Oliver inked a deal to become Sobeys' pitchman last September. He’s since worked with the retailer to launch holiday and summer product lines in Sobeys stores, and provides tips and recipes online.
See a video about the contest here:
http://youtu.be/yvCd1hkf98o