Photography courtesy Cookin
Sobeys has partnered with homemade food delivery marketplace Cookin.
Via the Cookin app, customers can order food made by vetted local home cooks, chefs, bakers and food creators.
The partnership will see food creators in Toronto experiment with Sobeys ingredients and exclusive products.
Sobeys and Cookin customers can expect exclusive content and complementary offers, with more opportunities for continued collaboration to be unveiled in the future.
“When it comes to families and friends bonding over meals, we couldn’t be more enthusiastic to support creative and talented Cookin chefs,” said Julie van Wyck, head of corporate strategy and development at Sobeys, in a press release. “This new partnership will help the Toronto culinary community thrive, highlight our incredible products and is aligned with our passion for local, fresh and multicultural offerings.”
Following its debut in Toronto in 2022, Cookin recently launched in Dallas, Texas.
"This strategic partnership embodies the shared missions of both organizations, with Sobeys committed to nurturing families and communities, and Cookin’s vision to unite people through food,” stated Morley Ivers, CEO of Cookin. “Together, we will promote diverse food culture, support local culinary talent and entrepreneurs, and offer customers a variety of thrilling offers centred around authentic and personal culinary experiences."