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Sobeys, Venturepark Labs renew partnership

The companies have worked together to propel local CPG entrepreneurs since 2020
Jillian Morgan, female, digital editor for Canadian Grocer
 A Sobeys supermarket is shown in Waterloo, On, Canada. Sobeys Inc. is a Canadian food retailer.
Entrepreneurs receive enhanced access to an exclusive resource platform and curated events tailored to the CPG sector.

Sobeys Inc. and Venturepark Labs have renewed their partnership to support local consumer-packaged goods entrepreneurs across Canada.

The partnership – forged in 2020 – includes a range of programs, such as Venturepark’s Concept to Market Sprint, its 20,000 square-foot Food Incubator and commercial kitchen, and the Accelerator program.

As a part of the renewed partnership, entrepreneurs in Venturepark's programming will receive enhanced access to an exclusive resource platform and curated events tailored to the CPG sector.

Over the past four years, entrepreneurs in Venturepark's programming have received support including coaching from local development specialists and opportunities to bring their products to the grocer’s store shelves within a region or across Canada.

"Teaming up with a non-profit organization that has a strong commitment to support CPG startups like Venturepark Labs has been a really positive experience," said Rob Allsop, vice president, national sourcing and supplier engagement at Sobeys, in a press release. "With the invaluable support from Venturepark Labs, many of these brands gain crucial insights before hitting retail shelves. This partnership is poised to continually fuel entrepreneurial growth and success."

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