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Starbucks to cut prices on packaged coffee

Reduction will be at least 10 per cent in America starting next month

The coffee aisle is a competitive place. Companies duke it out on the shelves, hoping their special blend, slick packaging or fair trade label will win caffeine-loving customers.

Now, Starbucks is hoping reduced grocery prices on its “Starbucks” and “Seattle’s Best” packaged coffee brands will boost sales, according to a Reuters report.

The company on Friday said it was slashing prices by 10 per cent or more starting next month. No word yet on whether these price cuts are exclusive to the U.S., or if they will also apply in Canada.

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