Summerhill Market's head start in the grocerant game (Video)

Co-owner Christy McMullen on what steps grocers need to take to up their HMR game

Summerhill Market was one of Canada's first entrants into the world of grocerants. With over 600 HMR items made from scratch by kitchen staff, Summerhill knows what its customers want and how to get it to them. In fact, a partnership with Toronto-area grocery delivery service Instabuggy means Summerhill can now deliver its prepared food offerings straight to shoppers' hands.

At Canadian Grocer's inaugural Thought Starters conference earlier this month, co-owner Christy McMullen discussed the factors grocers should consider before incorporating grocerants into their business model:

Read more insights from the Thought Starters Conference here.

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