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Target checks out the GoodGuide

Products rating website teams up with retailer to verify CPGs' green credentials

For several years, has rated the sustainability and health bona fides of everyday grocery products.

Some have questioned its accuracy but shoppers nevertheless find it easy to use the guide’s 1-to-10 scoring system. An app makes in-store checking even quicker.

Now the GoodGuide is going mainstream. Last year it was purchased by UL Environmental, part of the well-known products certification firm.

And as of this month, GoodGuide is partnering with Target to create a rating system of thousands of products for the retailer.

The Sustainability Products Standard will be “a set of criteria for what defines a more ‘sustainable product’ at Target,” the discount retailer’s officials said in an e-mail to suppliers, according to

The standard will be rolled out first in the household cleaner, personal care and beauty, and baby-care categories.

Read the full story here.

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