Target gets into reality TV for back to school

Target started it's back to school (college) marketing campaign with a reality-based digital campaign. The annual campaign, called "Bullseye University," will feature five YouTube personalities who are spending four days in dorm rooms decorated with Target merchandise. The personalities, such as Chester See, a producer/actor/musician with his own YouTube channel, were chosen as they'd resonate with millennial shoppers. Viewers are able to interact with the roommates, click and buy wire-based furniture or bedding, as well as attend activities at the university student lounge. The National Retail Federation in the U.S. said the back to school season is the most profitable after year-end holidays. Read more here. See Bullseye University: