The cheap chic retailer Target is testing a baby section with trained staff to gain a bigger slice of the competitive baby gear market.
While the baby market has been shriking, the retailer knows that if it does a good job attracting new parents, higher sales could result in the long run. Trish Adams, the retailer's senior VP of merchandising said in a report that households with children spend about 20% more each year at Target than consumers without children.
Ten Target Illonois stores feature redesigned baby areas are similar to specialty shops, with trained staff on hand to help customers.
To read more, go here.