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Target goes ga-ga for baby

Target's baby test stores feature expert staff on hand to help consumers

The cheap chic retailer Target is testing a baby section with trained staff to gain a bigger slice of the competitive baby gear market.

While the baby market has been shriking, the retailer knows that if it does a good job attracting new parents, higher sales could result in the long run. Trish Adams, the retailer's senior VP of merchandising said in a report that households with children spend about 20% more each year at Target than consumers without children.

Ten Target Illonois stores feature redesigned baby areas are similar to specialty shops, with trained staff on hand to help customers.

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