Tom's of Maine Whiten+ Toothpaste
Tom’s of Main, a Colgate-Palmolive company, has launched whitening toothpastes in two formulas: Whiten+ Deep Clean (Fluoride) in Peppermint and Whiten+ Coconut Oil (Fluoride-Free) in Gentle Mint — Whiten+. This whitening solution combines naturally derived micro-polishers and plant-powered cleansers.
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