App-based product now offers “Surprise Bags” of surplus food in four Canadian markets
Canadian Grocer staff with files from Chris Powell
Eight months after establishing its first Canadian operation in Toronto followed by launches in Montreal and Vancouver, Too Good To Go has expanded to Quebec City.
The app-based product enables consumers to purchase “Surprise Bags” of surplus food—ranging from sushi to produce and pastries—that would otherwise be thrown away.
The daily “Surprise Bags” vary by partner, with consumers paying about one-third of the actual retail price, said Too Good To Go’s country manager for Canada Sam Kashani.
Since its Canadian launch in July 2021 Too Good To Go says 2,000 food businesses—including Eataly, Fresh City, Greenhouse and Moisson Québec—have joined the platform, saving 250,000 meals per day from going to waste.
And, for the first time in one of its Canadian markets, Too Good To Go is available on campus through a partnership with foodservice company Sodexo Canada, which serves students at the University of Laval.
Too Good To Go is active in 17 countries and claims to have prevented more than 121 million meals from being thrown away since launching in Copenhagen in 2016.