Amazon to roll out delivery at Whole Foods

Amazon delivery is coming to Whole Foods.

The online retailing giant plans to roll out two-hour delivery at the organic grocer this year to those who pay for Amazon's $99-a-year Prime membership.

The move is the latest by Amazon to put its stamp on its purchase of Whole Foods. Amazon has cut prices on bananas, yogurt and other items, and began selling Kindle e-readers in some of its 470 stores.

READ: How the Amazon, Whole Foods deal could impact Canadian grocery

Since Amazon bought Whole Foods last year, rival grocers have been working to increase delivery, worried about what Amazon might do. Target, for example, bought grocery-delivery company Shipt. Others have partnered with Instacart.

Amazon said deliveries would start Thursday in Austin, Texas; Cincinnati; Dallas; and Virginia Beach, Virginia. The service will be nationwide this year, the company said.

Shoppers will be able to order meat, seafood and other grocery items through Amazon's Prime Now app and website.

Amazon.com Inc., based in Seattle, said there's no extra fee for two-hour deliveries above $35, but one-hour delivery will cost $8.