Longo's launches personalized mobile apps

Longo’s Fruit Markets launched a suite of mobile apps to personalize the in-store shopping experience for its customers.

Developed with Unata, a digital shopper marketing company, the grocer's new iPhone app, Android app, and the Longo's website allows customers to create a shopping list from its complete list of products, and includes access to prices and store specials.

“With an increasing number of our customers now carrying a smartphone, we wanted to partner with a company that could maintain our high standards as we extend our shopping experience to their mobile phone,” said Ken Kuschei, Longo’s director of consumer insights in a release.

READ: Longo's debuts online grocery iPad app

Customers simply sign up for the Longo's Thank you Rewards program through the app to display their loyalty card on the phone, and easily access their points balance.

For each $25 spent at Longo's, customers earn 50 points.

The apps also allow customers to access their previous purchases to build their list more easily as well as scan products in store to see ratings and reviews.

Customers will also get a personalized flyer that will highlight sale products previously purchased. Specials in store will also be highlighted, according to purchase history, said Kuschei.

Unata’s Shopper Marketing Platform connects the apps directly with Longo’s systems and uses transaction data to then send highly targeted and relevant offers to customers.