Digital signage has become a major trend in the retail space.
While in the early days, digital signage was relegated to simply playing a video on loop as part of a display, today’s devices are more sophisticated. Modern digital signage allows users to interact with the display, enables them to manage the content they see, provides interactivity, and even delivers video analytics through artificial intelligence (AI) and machine learning.
As technology advances to meet consumer demands, and as the industry strives to return to normal during and after the COVID-19 pandemic, here are some digital signage trends we can expect to see in the future.
CONSUMERS CALL THE SHOTS
Consumers are the major driver in the retail business, and as their expectations grow and shopping habits evolve, so too must digital signage. Traditional retailers are facing huge challenges, including increased pressure to exceed customer experience expectations.
Facing the need to innovate, digital signage provides a unique opportunity for retailers to bring focus back to the individual customer and provide a unique in-store journey for each shopper. In fact, 50% of consumers said digital signage influenced their purchase. This means that not only are consumers interacting with this new technology, but it’s also working and delivering ROI.
IN THE WAKE OF COVID-19
Consumers will be reluctant to use touch kiosks. From ordering food to self-checkout at the grocery store, the touch kiosk has grown to be a large presence for digital signage in retail spaces. Consumers’ ability to use their mobile device for a touch-free purchase will be in greater demand than ever before. Or, the use of individual stylus devices might become the new normal when interfacing with touchscreen signage.
Wait! There's more. Click here to read the full story from Canadian Grocer's sister publication, U.S.-based Convenience Store News.
Chris Tulk has more 25 years of experience working in the electronics industry, with 15 of those years being spent in the embedded technology space. As Advantech‘s iRetail key account manager, he focuses on finding and developing retail solutions for a multitude of different brands within the retail industry.