Topline: Canadians are sweet on Halloween candy

It's nearly Halloween--one of the biggest occasions for purchasing and consuming candy. In fact, 80% of Canadian households will buy treats to hand out to the kiddies this year, while 69% of households will also buy Halloween treats that will not be given away but used for personal consumption.

Conducted by: Field Agent

Methodology: Survey of more than 1,900 Canadians on their Halloween candy purchases and consumption habits

Key findings:

•  The three most popular retailers for purchasing Halloween treats are Costco, Walmart and Superstore.


• 11% of Canadian households buy Halloween treats exclusively for personal consumption.


• Canadians say they plan to buy approximately 237 treat portions.


• Canadians expect an average of 54 kids will visit each household


• Each trick or treater will get about three treats.


• What types of treats do Canadians plan on purchasing? Chocolate (89%), candy (72%), chips (49%), non-food treats (12%), beverages (8%) and healthy alternatives (3%).