Toronto restaurant group ventures into premium e-grocery

Another restaurant-backed grocery service has opened its doors in Toronto, offering a wide selection of premium groceries and prepared meals for pickup or delivery.

Door2Door Fresh, described as a “chef-curated grocery delivery service” is backed by OHS Hospitality Group, which includes Toronto restaurants Weslodge, Patria, Byblos and Mira.

With restaurants closed to dine-in customers since the start of the pandemic—and only starting to slowly open up in parts of Ontario—some restaurant owners have used their food supply channels to create value-added grocery options. Aside from being an alternative to in-store shopping, the services—like Door2Door—emphasize their ability to offer “restaurant quality” ingredients and food products.

“Recently, there has been an increased demand for online shopping, and our background in the hospitality industry allows us to offer a truly unique experience,” said Maher Murshed, CEO of OHS Global Inc. “We’re really excited to collaborate with chefs to bring restaurant quality recipes and ingredients into people’s homes.”

OHS’s Mira restaurant will serve as the culinary foundation for Door2Door, with prepared items ranging from Ready-to-eat Lamb Shoulder (bone in) with roasted cauliflower ($85) to four ready-to-grill salt and pepper burgers ($18) and chilli, coconut and lime marinated prawns ($24.99). Delivery is $9.99.

In terms of grocery selection, Door2Door offers considerable choice in five categories: dairy and eggs, fruits, vegetables and herbs, pantry, and meat and seafood.

The retail presence meanwhile will be Thirty-Six Knots, a high-end home décor store that is also part of OHS. Located in an affluent area of Toronto, Thirty-Six Knots will manage logistics including delivery, payments, pick ups, ordering etc. The company says the delivery service will be offered across the Greater Toronto Area.