Tree of Life Canada ups Patrick Heffernan to COO

Executive to oversee sales, operations, foodservice, brand development and IT
Jillian Morgan, female, digital editor for Canadian Grocer
patrick heffernan
Patrick Heffernan

Tree of Life Canada has promoted Patrick Heffernan chief operating officer.

Heffernan – previously EVP of sales, brand development and procurement – brings more than 25 years of retail and foodservice experience, including roles at Sobeys, MetroRexall and Recipe Unlimited.

At Tree of Life Canada, he will oversee sales, operations, foodservice, brand development and IT.

The executive will continue to report to Lisa MacNeil, president of Tree of Life Canada. 

MacNeil said the change will allow the company to focus on its strategic vision, including the expansion of its 800,000 square-foot Mississauga distribution centre, supporting its national foodservice broker partnerships and onboarding the recent acquisition of Legacy Distribution. 

Adding new members to your team? Getting a promotion? Starting a new job? Let us know. Send your submissions to digital editor Jillian Morgan. Please include a headshot when possible.

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