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Tylenol's modern family

New ad designed to stand out in competitive crowd

Tylenol Canada is reminding Canadians there’s relief out there this cold and flu season with a new spot highlighting the brand’s Complete Cold, Cough & Flu remedy. The 30-second spot from JWT is running nationally in both English and French on TV and online. The ad introduces viewers to a man who, thanks to Tylenol, overcomes a cold and is able to spend the day with his daughter According to a press release, the spot is meant to “showcase a contemporary family dynamic in an engaging way.” “The cold, cough and flu segment is very competitive in Canada and we wanted to create a spot that really stood out, but also resonated with viewers,” said Ryan Spelliscy, SVP, executive creative director, J. Walter Thompson Canada, in a release. “Any parent knows how important it is to step up to the plate and be there for their kids no matter what. We decided to tap into that and the end result is both charming and heartwarming.” The spot will run until the end of March.

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