Waitrose opens farm shop

Upscale U.K. grocer Waitrose is going back to basics by opening a shop that carries produce grown on its own farm.

The 1,776-sq.-ft. shop dubbed The Farm Shop, Leckford Estate,will sell more than 1,000 products grown on Waitrose's 4,000-acre farm estate in Hampshire–a county on the southern coast of England.

Farm fresh products sold in the store include meat, cheese, bread, chutneys and a range of wine. There are also products from more than 60 suppliers in the area.

Located in Leckford, on the River Test, the working farm produces arable crops, including rapeseed for the farm’s own rapeseed oil and high-quality bread making wheat which is used to make a range of flour.

The products that prove to be hot sellers may then be available at its 280 U.K. stores.

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