Waitrose protecting bees with app

The retailer's new app will generate data to be used in research on pollinating insects like bees

British grocer Waitrose is asking customers to use their smartphones to help protect bees.

The grocer is backing a "citizen science project" in which consumers can take photos of bees on their phone and send the data to scientists via a new smartphone app called Bee Friendly.

The project is supposed to generate thousands of insect observations of the plants that pollinating insects like to visit. The data and photos collected will be used in a research project being undertaken by the University of Sussex.

Earlier this year, Waitrose said it would ban suppliers from using three neonicotinoid pesticides over concerns of their effect on crop pollinators, like bees.

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