Walmart Canada launches sixth annual “Fight Hunger, Spark Change” campaign

Who: Walmart Canada

What: To raise funds for Food Banks Canada, the big-box retailer is inviting Canadians to participate in its sixth annual “Fight Hunger. Spark Change” campaign by:

• Purchasing select products in-store and online from participating partners including Mars Canada, Kellogg’s, Coca-Cola, Maple Leaf Foods and General Mills. Walmart will make a donation to Food Banks Canada, up to a maximum of $1.2 million
• Donating at the register or adding a cash donation to online grocery orders.
• Donating non-perishable food items in-store at their local Walmart store.

The retailer will also match customer donations, up to a maximum of $820,000. All proceeds raised through the campaign, running until March 16, will benefit local food banks.

Since launching in 2017, the campaign has provided more than 60 million meals for people in Canada.

"Walmart Canada is proud to continue partnering with Food Banks Canada to strengthen the communities where our associates and customers live every day," said Horacio Barbeito, president and CEO, Walmart Canada, in a press release.

"As we strive to become a regenerative company, we want to ensure all communities have access to nutritious meals and this campaign helps achieve that goal. We hope our giving spirit will encourage customers to give generously and help make this year's campaign our best yet," he added.