Not only is Walmart Canada now sourcing beef from certified sustainable farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB), it's also sourcing a large enough quantity of this beef for its Your Fresh Market brand patties that it has been granted permission to include a sustainability certification label on each package.
"Walmart is committed to being a regenerative company – one that works to restore, renew and replenish our planet. Offering this new line of beef patties with sustainability certification is part of our journey and a proud moment for our entire team," said Horacio Barbeito, president and CEO of Walmart Canada.
"Our ongoing partnership with the CRSB helps drive the shared goal of advancing sustainability within the Canadian beef industry. Each of us can take pride in knowing that our collective actions support global sustainability commitments."
Launching in time for the summer, the beef patties with CRSB Certified labeling will feature three flavour options, including Bacon Cheddar and Mushroom-infused offerings.
Walmart Canada sources 100% of its beef in the country. According to the company, Canadian beef producers manage and help preserve 35 million acres of native grasslands in Canada. Grazing cattle there contributes to preserving critical habitat for wildlife and birds, including more than 60 species at risk. The new CRSB claim represents an opportunity for a whole-system transformation and continued progress across the beef supply chain.
The CRSB's Certified Sustainable Beef Framework, known as CRSB Certified, was developed to recognize sustainable practices through third-party certification, support sustainable commitments for retail and foodservice companies, and build consumer trust through credible, science-based claims about sustainable beef production in Canada.
The ongoing partnership with the CRSB is an important part of Walmart Canada's continued commitment to focus on sustainability in its sourcing decisions both globally and domestically. It also builds on the retailer's pledge to source key commodities more sustainably.
A version of this article appeared at ProgressiveGrocer.com.