Walmart launches high-end private label line

11/23/2011

Walmart presented its new top-tier private-label collection, "Our Finest" to media on Tuesday in Toronto.

The lineup is only available in Canadian markets and features some 100 SKUS.

A soft-launch took place in the summer, with select barbecue-friendly offers.

But for the holidays, there are 16 new appetizers and a full array of desserts, beverages and confectionery.

Packaging features a black label with "Our Finest" and food photography, along with "tips and techniques" easy-to-follow preparation instructions.

The collection will appeal to mainstream tastes and features unique offerings such as Cheese and Applewood Smoked Mini Tarts; imported Belgium chocolates; and imported English liquorice and wine gums that are all natural in colour and flavour.

"It's affordable indulgence," said Frank Spadafina, Walmart private label development manager. For example the Belgian truffles retail for $3.97; while Apple Crumble Blossoms (4 pack) retail for $5.

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