Walmart launches new brands across home and hardware in U.S.
Walmart is shoring up its product assortment in two departments this spring with the rollout of an exclusive professional-grade power tool line and its first new Home brand since 2021.
Highlighting the hardware launch is Greenworks Pro, a Walmart-exclusive line of professional power tools. The hardware department on the whole is getting a makeover as well, with an expanded Greenworks 24V POWERALL selection and a larger assortment of Hyper Tough products spanning 12V and 20V brushless power tools, hand tools and mechanic tools.
Mainstays Kids joins the Home category as the first incoming brand in five years, arriving with over 600 items across 12 departments, including furniture, bedding, bath and decor. Organized into six distinct collections, the new products are aimed at helping families “create playful, functional and personalized spaces for kids of all ages.”
“From professional-grade tools to stylish, affordable home decor for families, these launches reflect how we’re continuing to evolve our assortment to better serve the needs of today’s customers,” said SVP of Merchandising Courtney Carlson.
Both launches are now live in stores and on walmart.com. Greenworks Pro is also available through business.walmart.com.
This article was originally published on Canadian Grocer's sister site, Progressive Grocer.
