Walmart raises $4.3 million for Breakfast Club of Canada

Who: Walmart Canada

What: The retailer’s annual campaign raised $4.3 million for the Breakfast Club of Canada.

That includes a $1 million corporate donation from Walmart Canada.

The campaign took place in more than 400 Walmart stores and online from Aug. 29 to Oct. 31.

Since 2003, Walmart Canada has worked with Breakfast Club of Canada, donating and raising more than $71 million to help reach students across the country. 

"No child should start their day hungry, which is why breakfast programs are so important—they create a warm, caring environment where kids can begin their day with full bellies and ready to learn," said Rob Nicol, VP, communications and corporate affairs at Walmart Canada, in a release. "We're proud to support Breakfast Club of Canada and of our role in setting kids up for lifelong success. We're equally grateful for the continued support from our customers and associates, whose generosity and commitment to fighting childhood hunger continue to make a tremendous impact."