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Walmart raises over $825,000 in honour of Second World War Veterans


Walmart Canada’s annual fundraising campaign in support of the Juno Beach Centre has raised $825,000.

The Juno Beach Centre is a unique Canadian-based museum and cultural centre situated near the heritage-designated site of the original D-Day landings in Normandy, France.

Walmart Canada's two-week, nationwide campaign in support of the museum collected $715,000 through customer donations.

A further $110,000 was contributed by Walmart Canada through its matching grants program.

The funds collected this year will add to the more than $7.5 million Walmart Canada has raised and contributed in funding and marketing support for the Juno Beach Centre since the museum's inception in 2000.

The money donated and raised by Walmart Canada and its customers will be used to directly fund two exhibit rooms at the Juno Beach Centre–the Canada Today Room, which showcases the diversity of our country in the new millennium; and a temporary exhibit room which houses a variety of ever-changing displays.

"Especially on Remembrance Day, it is important to take the time to revisit and honour the sacrifices of our veterans," said John Lawrence, director of corporate social responsibility at Walmart Canada. "Walmart Canada is proud to support the Juno Beach Centre in its mission to preserve Canada's Second World War legacy for future generations."

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