Walmart sells Lufa Farms produce grown on Montreal Supercentre roof
Walmart Canada is selling produce from Lufa Farms’ hydroponic greenhouse atop a Montreal Supercentre.
The 127,000 square-foot greenhouse on the roof of the Marché Central Walmart Supercentre opened in March 2024.
This marks the first time produce from Lufa Farms will be sold through a retailer, and the first time Walmart Canada has sold produce grown from a store’s rooftop greenhouse.
Harvested on demand each morning, the rotating crops of tomatoes, cucumbers and bell peppers will be available for sale in-store in as fast as an hour after being picked.
“Rooftops are one of the most underused spaces in cities—and yet they’re perfect for growing food,” said Mohamed Hage, founder and CEO of Lufa Farms, in a press release. “Walmart has a huge network of rooftops across the country, and by transforming just one of them into a greenhouse, we’re showing what’s possible: fresh, local vegetables grown sustainably and sold just downstairs, the same day they’re harvested. This is how we can reimagine the future of food in cities.”
Walmart employs more than 14,000 associates in Quebec. Last year, the retailer purchased over $3.8 billion worth of products from more than 460 Quebec suppliers.
“Across the country, we’re proud to work with local farmers and producers to bring their products to Walmart Canada’s shelves. This collaboration with Lufa Farms brings that approach even closer to home by offering our customers the opportunity to purchase hyperlocal produce grown in the greenhouse above our Marché Central store,” added Sam Wankowski, chief merchandising officer, Walmart Canada. “Our customers will be delighted by the local crops that are grown with more sustainable farming practices and then harvested on-demand each day—available at our every day low prices.”
According to Lufa Farms, their state-of-the-art rooftop greenhouse uses half the energy of a conventional ground-level greenhouse, recycles up to 90% of its water and relies on energy-efficient LED lighting.
