Walmart signs NPD Group in the U.S. to analyze sales data

Walmart has signed on market research company NPD Group to receive and analyze its point-of-sale information in the U.S.

NPD will garner sales data info from Walmart U.S. stores and walmart.com, covering a range of general merchandise including entertainment, apparel, home and toys.

“Our agreement with NPD will provide Walmart with deeper insights into what consumers are buying and what they are looking to buy,” said Cindy Davis, executive vice-president of Walmart global customer insights in a press release. “We are sharing our point-of-sale information so that we’re able to identify opportunities sooner and work with our manufacturer partners to develop more impactful customer-driven programs in the future.”

NPD currently receives information from over 900 retailers representing 150,000 retail doors worldwide.

Walmart will be using NPD as the primary provider of data for the general merchandise categories tracked by NPD and NPD DisplaySearch as a new supplier of forecasting analysis for the electronics team.

NPD recently signed an agreement with Sam’s Club to receive point-of-sale information from Sam’s Club and samsclub.com.