Walmart wins big at 2025 BrandSpark Most Trusted Awards
Walmart, Sobeys, Metro and No Frills are some of Canada’s most-trusted retailers.
BrandSpark International revealed the winners of the 2025 BrandSpark Most Trusted Awards Wednesday (Nov. 6).
Notably, Walmart earned eight wins across a variety of grocery categories this year.
More than 35,200 Canadians were surveyed this year, with 190,000 brand evaluations across 292 categories.
The 2025 Most Trusted awards had 165 new or returning categories and expanded into new areas of importance to consumers such as the most trusted Retailer for Lower Prices on various shopping segments, Petcare and a deeper dive into Dairy.
In addition to national winners, BrandSpark is also releasing those brands that have achieved a 2nd or 3rd place ranking nationally, and top-performing brands in Quebec's distinct market.
"At a time when Canadians are more selective with their spending, trust remains an essential purchase driver", said Adam Bellisario, associate vice-president of the BrandSpark Most Trusted Awards, in a release. "This exclusive club of brands has earned the highest levels of consumer trust by consistently delivering high value, quality, and reliability to consumers.”
Read on for the 2025 winners in retail and grocery. The full list of winners can be found on BrandSpark’s website.
Convenience Store: 7-Eleven/Circle K (tie; national), Couche-Tard (Quebec)
Conventional Grocery Store (Atlantic): Sobeys
Conventional Grocery Store (Ontario): Metro
Conventional Grocery Store (Quebec): IGA/IGA Extra
Conventional Grocery Store (West): Real Canadian Superstore/Safeway (tie)
Grocery Pickup and Delivery: Walmart
Grocery Store for Customer Service: Walmart (national), IGA/Maxi (Quebec)
Grocery Store for Low Prices / Affordability (Atlantic): Walmart
Grocery Store for Low Prices / Affordability (Ontario): No Frills
Grocery Store for Low Prices / Affordability (Quebec): Maxi
Grocery Store for Low Prices / Affordability (West): Walmart
Pharmacy: Shoppers Drug Mart/Pharmaprix (national), Jean Coutu (Quebec)
Retailer for Lower Prices on Baby & Kids Products: Walmart
Retailer for Lower Prices on Health, Beauty & Personal Care: Walmart (national), Jean Coutu (Quebec)
Retailer for Lower Prices on Large Appliances: Costco (national), Meubles RD/Tanguay (tie; Quebec)
Retailer for Lower Prices on Pet Products: Petsmart/Walmart (tie; national), Mondou (Quebec)
Retailer for Lower Prices on Small Appliances: Walmart (national and Quebec)
Retailer for Lower Prices on Toys: Walmart (national and Quebec)
