Walmart's new animal welfare policy seen as game-changing

Two thirds of shoppers likely to increase shop with retailers that improve livestock treatment

Walmart America’s push to get its suppliers to give farm animals fewer antibiotics and more room to roam is expected to have a big impact on the food industry, experts say.

Though the steps are voluntary, Walmart has a history of using its retail muscle to change the way products are made and sold across the retail industry.

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Walmart officials in the U.S. told The Associated Press that the retailer is asking meat producers, eggs suppliers and others to use antibiotics only for disease prevention or treatment, not to fatten their animals, a common industry practice.

The guidelines also aim to get suppliers to stop using pig gestation crates and other housing that doesn't give animals enough space. They're also being asked to avoid painful procedures like de-horning or castration without proper painkillers.

Walmart said it has adopted the ``five freedoms'' outlined by the World Organization for Animal Health to guide its approach to animal welfare. They include freedom from pain and injury and freedom to express normal behaviour.

Wayne Pacelle, president and CEO of The Humane Society of the United States, called that ``game-changing progress and signals to agribusiness that the era of confining farm animals is ending.''

The announcement by Walmart does not specifically apply to retailer’s Canadian division.

However, a spokesperson told Canadian Grocer that Walmart Canada backs animal welfare’s “five freedoms” and that it is “working with our suppliers, industry partners and authorities to ensure the humane treatment of animals, consistent with the five freedoms.”

Other major companies, including McDonald's, Nestle and Starbucks have already pledged to reduce or eliminate the use of gestation crates for pregnant sows and otherwise improve animal treatment.

But activists hailed Walmart’s steps and said its guidelines would be one of the most sweeping and could become the blueprint for the food industry.

Concerns are growing that antibiotic overuse is leading germs to develop resistance to the drugs, making diseases more difficult to treat.

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Shoppers are also driving changes. They want to know more about where their food comes from and are choosing foods they see as more healthy or natural.

Walmart said its own research showed 77 per cent of its shoppers said they will increase their trust and 66 per cent will increase their likelihood to shop at a retailer that improves the treatment of livestock.

Activists have reported animal abuse at farms supplying Walmart and other major companies, launched petition campaigns and staged protests at its stores.

Kathleen McLaughlin, senior vice-president of Walmart’s sustainability division in the U.S., said Walmart wants suppliers to produce annual reports on antibiotic use and animal welfare and post them on their own websites. It's also pressuring suppliers to report animal abuse to authorities and take disciplinary action.

Animal activists groups praised the steps but want more.

``This is a historic and landmark day for the protection of farmed animals in America,'' said Nathan Runkle, president of Mercy for Animals, an animal rights group that has pressed Walmart for change. ``We urge Walmart to add greater teeth to this announcement by making the new guidelines a requirement rather than a mere recommendation and to set aggressive deadlines.''

Still, Walmart’s size–it accounts for 25 per cent of the U.S. food business–gives it outsized influence on its suppliers' practices.

When Walmart asked its suppliers to reduce packaging about a decade ago, it spurred innovations. Procter & Gamble introduced tubes of Crest toothpaste that could be stood upright on shelves without boxes.

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``We think what's needed is a fresh look at how we can look at producing food. This is an industrywide change. It won't happen overnight,'' Walmart’s McLaughlin said. ``It's about transparency.''

Dr. Gail Hansen, a former practicing veterinarian and a senior officer of Pew Charitable Trusts' antibiotic resistance project, called Walmart’s move to curb the use of antibiotics a ``big deal.''

Walmart is asking its suppliers to keep accurate records of antibiotic use and have vets make sure antibiotics aren't given strictly to fatten up animals.

``This will help us understand how antibiotics are being used in food production,'' Hansen said. Federal regulators keep an overall tally of antibiotic use but don't require detailed recordkeeping, she said.

The antibiotic guidelines apply to suppliers of both Walmart and Sam's Club stores but do not apply to Walmart Canada.

Mercy for Animals has conducted six investigations over the past few years on farms that supply pork to Walmart. It found many instances of pigs being hit and punched with metal cans, according to Ari Solomon, a spokesman for the group.

The group leaked a video of mistreatment at an Oklahoma hog farm in 2013. In that video, pigs were seen being pummeled with sheets of wood, and pregnant sows were caged in such small spaces they could barely move. After that, Tyson Foods and Wal-Mart terminated the contract with the supplier.

In July 2014, Walmart announced it was requiring its fresh pork suppliers to have video monitoring for sow farms and would be subject to unannounced animal welfare video audits by a third party.

Walmart spokesman Kevin Gardner said that requirement wasn't in reaction to the video, but to ``address the industry topic in general.''

Tyson, one of Americ’a largest meat producers, plans to eliminate the use of human antibiotics in its U.S. broiler chicken flocks by the end of September 2017.

Tyson is also encouraging hog farmers to focus on the quality and quantity of the space for sows when they remodel or build new barns, though it hasn't set a timeframe.

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