Whole Foods adds experiential tech to flagship store

Installations feature touchscreens and Instagram feeds

Last week Whole Foods made waves with the launch of its first national branding campaign – an initiative centred around quality and value. Just a few weeks later, the natural foods retailer is taking its flagship store to the future with the installation of some fancy new digital features. Some of the key additions to the Alpharetta, Georgia location: a digital screen on a wall showcases an Instagram feed showing produce growing in the fields of six local farms in the store, touchscreens are built into display crates in specialty sections, and a whole body mirror shows a customer's reflection with a different aura. Read the full story here.

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