Whole Foods Market Canada partners with Instacart to offer online grocery delivery

Canadians can now order from Whole Foods Market via the Instacart app. 

All 14 of the Amazon-owned grocer’s stores in Vancouver, Victoria, Toronto and Ottawa will be available for delivery, beginning with 11 stores today (Feb. 7) and three additional stores in the coming weeks.

The new partnership brings online grocery delivery to Whole Foods Market customers in Canada for the first time.

“We strive to create the best shopping experience for our customers both in stores and online, including finding ways to provide convenience without sacrificing quality,” said Rick Bonin, SVP of operations at Whole Foods Market, in a press release. “We're excited to work with Instacart in Canada to provide our shoppers with a quick and easy way to get their favorite high-quality foods and products delivered directly to their doorstep.”

Instacart currently employs tens of thousands of Canadian shoppers who handle grocery orders. The company has recently been investing in new technology, such as artificial intelligence.

“Our mission at Instacart is to create a world where everyone has access to the food they love, and working with beloved retailers like Whole Foods Market helps us make that mission a reality,” stated Chris Rogers, chief business officer at Instacart. “With this launch, we’re proud to welcome Whole Foods Market Canada to the Instacart marketplace, making same-day delivery in as fast as 30 minutes available to their loyal Canadian customers. Both companies are incredibly passionate about providing an exceptional experience to customers, and we’re excited to help Whole Foods Market make its fresh produce, pantry staples, and so much more available to millions of Canadians through Instacart.”