Whole Foods reclaimed the World Record title for most Parmesan wheels cracked–426–simultaneously at multiple venues. Whole Food Market stores across the U.S., U.K. and Canada broke the record on March 9. The previous record holder was Loblaw with 378 wheels cracked at more than 200 of its stores last March. “Each year, our shoppers look to Whole Foods Market not only for the highest quality Parmigiano Reggiano, but also for an exciting event where they can witness the talent of our cheesemongers and taste the difference of a freshly cracked wheel of cheese hand-sourced from Parma,"
said Cathy Strange, global cheese buyer for Whole Foods Market in a release. Some events at each store ranged from face-offs between cheesemongers to tasting events highlighting the flavours of Italy, to plays on this year's theme, "Parmageddon," featuring zombies and astronauts. Some cheesemongers cracked their 85-pound wheels in under a minute.