Harris Teeter goes for big data

Mid-Atlantic grocery chain Harris Teeter is betting on big data.

Harris Teeter is another grocery putting money on data. It recently teamed up with big data software provider, Tresata to better understand its product, customer and channel behaviours. In turn, its customers will get better value across Harris Teeter's online, mobile, social and brick and mortar channels.

Big data is being seen as the new oil, Clive Humby has been quoted as saying. ( Humby, a mathematician and his wife, Edwina Dunn, made £90m helping Tesco with its Clubcard system.)

Big data is being utilized in various industries to help companies understand what their customers want, when they want it and by whom they want it delivered.

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Paydiant, provider of a cloud-based mobile wallet, cardless ATM access and offer redemption platform, today announced that Harris Teeter, Inc., a Mid-Atlantic grocery chain that operates over 200 stores in eight states and the District of Columbia, will deploy a pilot of Paydiant's white label mobile wallet as part of their Express Lane™ online shopping service in Matthews, N.C. beginning this month.

The pilot store is located in Matthews Festival Shopping Center at 1811 Matthews Township Pkwy.
The initial deployment will allow Harris Teeter Express Lane customers to use the Harris Teeter mobile wallet called "HT Express Pay" to pay for groceries ordered online. Payment will occur from within a customer's vehicle at Express Lane curbside pick-up locations.  Once the Harris Teeter mobile wallet app is downloaded to the customer's iPhone® or Android™ smartphone and payment cards are linked to the wallet, the customer will simply scan a QR code presented to them on a Verifone® handheld mobile point of sale device. From there, the customer uses the mobile wallet to choose which of their major credit cards to use to complete the transaction, taps the "pay" button, and then a digital receipt is automatically sent to the customer's mobile device.