WWF's Markets Institute aims for a more sustainable food supply

Recognizing that food production has a heavier impact on the environment than any other human activity, the World Wildlife Fund (WWF) has its sights set on making the world's food supply more sustainable with the launch of its Markets Institute.

The Markets Institute serves as a platform to bring together major industry players—such as Kellogg, Unilever, Mars—as well as financial institutions and other stakeholders, to use market-based approaches to advance food sector sustainability.

The WWF estimates that current food production will need to double by 2050 to feed the world. A more sustainable future, it says, will depend on producing more food with less land, water and other key inputs.

"Global food production has to change at a systemic level over the coming years. To do this all stakeholders, especially companies, need to rethink how they collaborate to increase the speed and scale of this change," said Jason Clay, WWF SVP and Executive Director of the new Washington, D.C.-based Institute.

Read more about WWF’s Markets Institute