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Yahoo gets into online grocery in Hong Kong

Online service promises to bring the best selection of food from Japanese farms to Hong Kong

In Hong Kong, Yahoo will be launching an online shopping service that will sell and deliver premium farm produce from Japan.

A report said that Yahoo’s Hong Kong subsidiary partnered on Yahoo Supermart with a farm cooperative in Japan, and Japan’s largest delivery service companies.

Jenny Li, the director of e-commerce at Yahoo Hong Kong, said in the report that the service was the first of its kind within the Yahoo international network.

Yahoo Supermart would target the more than one million users of the company's local internet shopping properties such as Yahoo Deals and Yahoo Outlet.

"We aim to satisfy the appetite of local foodies for premium Japanese food," Li said in an article. She added "delivery from the farm to your doorstep is guaranteed within three days of purchase".

The first eight farm produce categories to be offered on Yahoo Supermart include melons, mangoes and Miyazaki's Wagyu beef.

The service will add a selection of Japanese cakes, packaged sweets and other delicacies over the next few months. The Yahoo Supermart will also carry fresh, seasonal food from South Korea, Taiwan and select European countries.

Site users should expect significant savings compared to bricks and mortar supermarkets, experts said. For example, 1kg pack of two Miyazaki mangoes would retail online for HK$898–43% less compared to the HK$1,756 in stores.

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