2021 Master Merchandiser Award winners announced!
The Canadian Federation of Independent Grocers (CFIG) handed out some hardware Tuesday afternoon for the best merchandising displays in Canadian grocery.
Winners of the 2021 Master Merchandiser Awards were announced as part of GIC LIVE @ HOME--CFIG's three-day virtual event that wraps up Oct.28.
The award program recognizes point-of-sale merchandising, promotions and events held between August 15, 2020 and August 13, 2021. Each entry was judged based on creativity and visual appeal, effective use of signage, display shopability, effective cross-merchandising, and supporting manufacturer compliance.
Here's a list of this year's winners:
First to market—New product
Small Surface Gold: South Hill Fine Foods, Moose Jaw, SK (Saputo)
Medium Surface Gold: Colemans Food Centre, Mt. Pearl, NL (Kruger Products)
Large Surface Gold: Longo Bros. Fruit Markets, Woodbridge, ON (Nestlé Canada)
Perimeter Display
Small Surface Gold: Turtleford Co-op, Turtleford, SK (Kraft Heinz)
Medium Surface Gold: Sharpe’s Food Market, Campbellford, ON (Maple Leaf)
Large Surface Gold: IGA Extra, Marché Gagnon et fils inc., Pointe-Claire, PQ (General Mills)
Themed event
Small Surface Gold: South Hill Fine Foods, Moose Jaw, SK (Saputo)
Medium Surface Gold: Save-On-Foods, Revelstoke, BC (Acosta Canada, Campbell's)
Large Surface Gold: Save-On-Foods #980 - Orchard Plaza, Kelowna, BC (Coca-Cola)
Multi-Manufacturer
Small Surface Gold: Sun Valley Market, Scarborough, ON (Weston Foods, Maple Leaf Foods)
Medium Surface Gold: Co-op Food Store – Chappelle, Edmonton, AB (Kraft Heinz, Coca-Cola, Smucker Foods)
Large Surface Gold: Save-On-Foods #980 – Orchard Plaza, Kelowna, BC (Coca-Cola, Old Dutch, Nestlé Canada)
Single Manufacturer
Small Surface Gold: South Hill Fine Foods, Moorse Jaw, SK (Saputo)
Medium Surface Gold: Powell’s Supermarket, Bay Roberts, NL (A. Lassonde)
Large Surface Gold: Freson Bros. Stony Plain, Stony Plain, AB (Tree of Life)