Product of the Year is the world’s largest consumer-voted award for product innovation. Established over 35 years ago in France, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.
Voted on by over 4,000 Canadian consumers, it serves as a shortcut for shoppers to save time and money. For winning products, the award is a powerful marketing message proven to increase product awareness, trial, and quality.
Product of the Year Canada accepts entries from consumer products that demonstrate innovation in design, function, packaging or ingredients, that were launched within the previous year (January 2022).
All entries that meet the innovation criteria for Product of the Year advance as finalists. Those selected as finalists are then categorized and evaluated through an online survey completed by Canadian consumers, conducted by Kantar. The proprietary research results are provided to all finalists!
4,000 Consumers vote and select the winning products they feel are most worthy of both the Product of the Year Canada title and the distinct internationally renowned red seal.
Winning products receive:
- The right to use the Product of the Year Canada seal in marketing and communications for 2 years
- Inclusion in an integrated B2B & B2C winners marketing campaign with over 4 million impressions with partners such as Canadian Grocer & Corus Entertainment, Flipp and more!
- A detailed consumer research report with category specific results, conducted by leading research company, Kantar
Check out our Product of the Year Canada Award 2023 winners here.
Enter online www.productoftheyear.ca
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