2025 Generation Next winner Alexandre Jacques

Alexandre Jacques has transformed operations at Agropur by doing everything from overhauling its ordering practices to revamping its payment system. 

Jacques implemented an automation roadmap that changed the way clients order. In just six months, orders went from 50% calls to 90% automation, dramatically improving efficiency without compromising sales.

He modernized transactions by having clients switch from manual to digital payments. Thousands of grocery and convenience-store clients now make pre-authorized or e-transfer payments, instead of paying by cash or cheque. The initiative dramatically cut operational costs and eliminated 60,000 cheques per year. 

Jacques also convinced clients across Canada to submit orders 48 hours instead of 12 hours in advance—an initiative that has greatly improved planning and on-time delivery. “It changed habits that were established for 25 years,” he says. “It was really a change of culture internally and externally.” 

The changes are working “and being part of this for me is just phenomenal,” says Jacques, whose goal is to continue to lead projects that redefine the industry. 

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.