2025 Generation Next winner Anuschka Malhotra

Anuschka Malhotra’s career path has included roles at such high-profile
organizations as KPMG, Kimberly-Clark, Amazon and Campbell’s—and through it all, she’s been driven by a deep curiosity about how brands connect with consumers, not just through products, but through strategy, innovation and data-driven storytelling.

In her current role as customer team sales lead at Campbell’s, she leads a high-performing team responsible for driving growth and profitability across a portfolio of snacking brands for the Loblaw’s account. “At the heart of every decision is a deep customer obsession—ensuring that every initiative not only grows the business but enhances the experience for Canadian consumers,” she says.

Malhotra takes great pride in having delivered double- digit growth in her current role through joint business plans, optimized promotional spend and building data-driven category strategies. And as chair of the Women of Campbell’s Network, she champions inclusion, mentorship and career development for women. “Ultimately, I want to be remembered as a leader who drove transformation with heart; someone who built brands, inspired people and left the industry better than she found it,” she says.

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.