2025 Generation Next winner Aurelie Goffinet

Aurelie Goffinet was handed some major challenges only six weeks after she joined Danone Canada in 2022, following a seven-year stint at Pernod Ricard and Corby’s Spirit and Wine in Belgium and Canada. 

She was tasked with reinvigorating the Danone Go and Danino brands in the kids’ portfolio and launching the high-protein, low-sugar Two Good brand. “That was a big transition because I was coming from a totally different world from the spirit and wine industry.  It demonstrated my ability to transfer skills from one company to another,” she says.

So successful was Goffinet that she was named Marketer of the Year for Danone in 2023.

More recently, Goffinet and her team spearheaded the Canadian launch of Oikos PRO, which has gained significant market share in the yogurt protein category. “We exceeded all our benchmarks when it comes to trial, awareness and, ultimately, sales. We’re extremely happy,” she says.  A passion for brand-building and brand strategy “drives me and excites me the most,” says Goffinet, adding that her dream goal would be to lead the global strategy of a multinational brand.

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.