2025 Generation Next winner Brett Arbique

Brett Arbique has never been afraid to aim high. “My vision is to take my potential as far as it can go—whether that’s head of a region, head of sales or president of the company,” he says.

He backs that ambition with results. In 2024, Arbique delivered 8% year-over-year net sales growth across Kraft Heinz’s six core brands and is on track for 5% growth this year. He’s especially proud of the turnaround on Kraft Peanut Butter, bringing back lapsed buyers to the brand. 

At Kraft Heinz since 2019—and two years at Ferrero before that—Arbique emphasizes that success is a team effort.  “I’ve had strong, capable teams, and I love empowering them and leveraging their strengths to drive results,” he says. “I try to stay hands-off, focusing on the bigger picture and senior stakeholders while keeping the noise out of their way and letting them learn. We’re big on ownership and meritocracy, so I let teams run the business as if it were their own, stepping in only when needed.” 

He also organizes rec hockey, fantasy leagues, golf outings and other activities that help colleagues connect.

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.